When you search on Google, the top few results are often paid advertisements. These ad placements are bid on by advertisers based on the words you use to describe what you’re looking for. Google uses complex algorithms and an auction system to pick which ad to display. This advertising platform on Google is called “Adwords”.
You can use Google Adwords to make sure your practice is highly visible to your most likely prospects. These ads can be targeted to only people in your service area, and can be customized based on the procedures you most want to promote.
Google Adwords in action
Imagine you have a bad toothache and need to find a dentist – fast. Grab your phone and search “dentist near me” or “(your city) dentist” Google will display relevant answers for you, based on your exact location. The first few results are paid advertisements. Next, you will see a map and 3-4 offices nearby. Is your name in the list? Patients in pain are not going to be comparison shopping or scrolling through several pages of search results. They are looking for the first dentist they can find that will see them as soon as possible. People in pain may not be likely to make it past the paid ads at the very top.
“Inbound Marketing” describes showcasing your services to people searching for them – showcasing your office to a prospective patient at the moment they search for “dentist near me”. Compare this with a traditional advertising model – put an ad for your office on the radio or in the newspaper, advertising to thousands of people whether they are looking for a dentist or not.
Due to the highly targeted nature of Google Adwords, you can reach public LOOKING for your services at a fraction of the cost of traditional advertising methods. The best part is you don’t pay unless someone clicks on your ad and goes to your website.
Further, ad wordings can be easily tested to find which works best to pull in qualified new patients. There are so many searches in your area that with careful testing, we can create ads that prequalify patients – in other words, we can target ads to only those who are ready and willing to pay for your services.
Adheft Marketing uses Adwords Specialists who’ve been certified as pros by Google. We are ready to help your practice stand out from the crowd and drive new patients to your door.
Find out if a Google Adwords paid advertising campaign is right for your office. Fill out our free Marketing ROI Analysis now.