According to a recent study, 20% of all internet usage today is through Facebook. This means that you have thousands of potential new patients who are scrolling their Facebook feeds every day. Are they able to find you?
Facebook advertising is a fantastic way to find new patients inexpensively. But it has to be run right.
Personal Testimonials on Facebook
You may have heard the adage by Bob Burg, “All things being equal, people do business with those they know, like and trust.”
Facebook advertising allows you to build this know, like and trust factor with people you’ve never met.
Ads from your practice attract the attention of your current clients. Most people enjoy interacting with these ads on Facebook, and they will “Like” it, share it, or otherwise comment with their positive experiences.
When this happens, Facebook automatically shows your ads to their friends and to others at a lower cost. This can create a snowball effect and build positive word of mouth about your practice – just through an ad. More importantly, when strangers to your practice see all of that interaction, they feel more comfortable contacting you for the first time.
Exact Demographic Targeting
Unlike other forms of advertising, Facebook allows you to directly target the exact demographics you want. Because you only pay for clicks to your website, this means that you can attract qualified patients to your practice by targeting:
- Income bracket
- Location
- Shopping behaviors
- Marital status
- And much more
This leads to a wealth of possible campaigns to drive new patients.
For example, we know that the services and products surrounding marriage are among the highest profit activities in the United States. How about a campaign to those women newly engaged who want to look their best on their wedding day? Another to people who are aspiring actors who need to get their teeth straightened? What about mothers of preteen children who may need braces?
The possibilities for unique campaigns to very qualified patients are endless.
Split-Testing
Split-testing is a vital part of online advertising. Due to the astonishingly large quantity of data captured on Facebook, you are provided with a wealth of information on what type of person is interested in your service. Gathering data allows for further and further optimization of the campaign. You can see which campaigns work better than others. You can find aspects of your campaign that patients respond to more positively than others and strengthen them. Ads are constantly split-test to drive down the cost per click.
These are very powerful tools that take time to learn and use correctly. Just as a $30,000 X-Ray machine is useless in the hands of a dog groomer, all the tools of online advertising are useless if someone doesn’t know them or doesn’t care enough to use them.
Our goal at Adheft Marketing is to expand your practice by putting these tools to use. We produce viable campaigns that make our dentists tons of money.
To find out what we can do for you, complete our Marketing ROI Analysis now.
