Do you ever feel that you are overwhelmed by requests for your marketing dollars?
In my experience as an office manager, I know that we got calls all the time from people who wanted to place ads for us.
These included direct mail postcards, “Valupacks,” websites, online advertising, yellow pages, placements in grocery stores, etc etc etc.
Of course, each new thing that came along seemed to offer hope. But how to figure out which to do first?
What is the most effective advertising for my practice?
Meanwhile, the time spent sorting through offers and interacting with all these people absorbed my dentist’s time – that she needed to spend doing dentistry.
But – we needed new patients.
What to do?
Handling The Confusion Of Dental Advertising For Real
I sorted this out using a very powerful tool.
I created a marketing strategic plan for our practice.
I researched our past and present marketing outlets, and I looked at what our competitors were doing.
I also created a picture of “the ideal client” for my dentist, and researched where these people were and what they wanted.
I then created a simple plan that outlined how we’d manage our advertising budget, knowing what worked and what didn’t. And I stuck to it.
Suddenly, it didn’t matter who approached us, I was secure in the knowledge that our ad budget was well-spent and that we didn’t need any other solutions. And our new patients started getting better and better.
Making A Marketing Plan For Your Dental Practice
No dentist I know has the time to do this amount of research. Further, dentists usually have their own visions of what the practice should be, which clouds their vision of what it is.
This is why my services start with a Marketing Strategic Plan for your practice. When I’m done, you’ll have the information you need to spend your advertising budget effectively to get the new patients you need.
Complete a free Marketing ROI Analysis today to get started.