Social media marketing is a huge part of any business and can be a great way to acquire new leads and customers. But if you’re not using the right tools, managing your social channels can be a nightmare. Luckily, there are many free apps out there that can help make this process easier. Here are my top five recommendations:


Buffer is a free tool that allows you to schedule social media posts. It’s incredibly easy to use, and it can be used for multiple accounts and platforms at once. You simply log in with your account information from the social media sites you want to use and then create a post on Buffer, specifying when you’d like it posted (down to the minute). The app will then automatically post those updates for you throughout your entire day or week.

Google Analytics

As a business, you need to know how your website is performing. You can use Google Analytics to get a birds-eye view of your website traffic, conversions, and where your visitors are coming from. It’s the most powerful tool on the internet for tracking website data.

Google Analytics also comes with some great features like “audience overview” where you can see who is visiting your site, whether or not they are coming from social media, as well as what kind of devices they use to access it (iPhone vs Android). It even tells you which country they live in! This information can be incredibly helpful when it comes time for making decisions about how to attract more traffic from social media.


One of the most common social media marketing tools is Canva, which allows you to create graphic designs in a matter of seconds. Canva has a free version and a paid version (both versions are available on their website). You can use Canva to create images for your blog or articles, as well as images for your social media posts. The best part? It has an expansive library of templates and images that you can use right off the bat!


Later is a free tool that allows you to schedule posts to your social media accounts. You can use Later to schedule posts when you are not online and have time to spare, or if you’d rather spend your time doing other things. It’s also great for businesses that focus on Instagram, because of its visual layout and workflow.


Grammarly is a free tool that checks your writing for grammar and spelling mistakes. It can be used for social media posts, emails, or any other documents you may need to write. It’s a great tool to use to double-check your captions before they go live on your Instagram.

Adheft’s social team is here to help your business grow.

Free tools can go a long way in helping you save time and money when you manage your social channels. With the right strategy in place, you can use social media to get more leads and grow brand awareness.

Need more help with your social media marketing strategy? Contact Adheft Marketing today to find out how we can help you use social media to grow your business.

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