If you’re a business owner, you’ve likely heard the term SEO before. But what does it really mean and how does it affect your business? Search engine optimization, aka SEO, is essentially getting your business to show up on search engines like Google.While it may sound like a simple feat, with over 4 billion web pages out there on the internet, there is some fierce competition.Google uses algorithms to rank sites on their search results, that single algorithm can have over 200 factors that play into where you get ranked. It’s a mix of things like:
- How mobile-friendly your website is
- The keywords in your blogs and web pages and where they’re used
- How authentic your web copy is and how easy or difficult it is to read
- The speed and security of your website
- Where you’re linking to on your website
- And about a million and one other things
Why Your Business Needs Effective SEO
Now, when you’re running your business on the daily, you don’t have time to get into the nitty gritty of where your page ranks. But about 30% of people only click on the first result on the first page of Google and 75% of people never scroll past the first page—so your business success is highly dependent on effective SEO. These are a couple reasons why even if you don’t have time, you do need help if you want your business to grow. A few reasons SEO is important for business growth are:
High-Quality, High-Conversion Web Traffic
When you’re at the top of a search page, you know that the people clicking onto your website are people who need you. They’re specifically targeting what you offer with their search, which means they’re more likely to buy when on your site!
Brand Awareness
Behind every successful organization is a powerful, well-recognized brand. When you’re popping up at the top of search results, your brand is going to be (literally) top of mind for anyone in search of your services.
Let Adheft Marketing Lead You to the Top
If you’re feeling overwhelmed by algorithms and can’t get your website past the second page of Google, let our Adheft Marketing SEO experts help. We will take a look at your online presence and see where we can make some changes that will lead you to the top! Let’s chat.