What Is Digital Marketing?
Digital marketing is any effort to drive new patients into your practice using online tools.
These tools can include:
- A good website that attracts and converts potential clients
- Email Campaigns to past clients
- Google Advertising to attract new clients
- Facebook Advertising to build awareness and get new clients
- Social Media campaigns to make your practice better known and well-thought of
How Is Digital Marketing Different From Regular Advertising?
In some ways, it isn’t at all different.
Digital marketing follows the same standard rules of marketing and advertising that have existed for over 100 years.
Unfortunately, many “digital advertising” companies have forgotten or have never learned these rules in the first place.
The main advantage of digital marketing over conventional advertising is the speed of feedback. With digital marketing, the owner of a practice can know within a few days and a few hundred dollars if a new campaign, a new patient offer, or a statement about the practice is effective or not. Further, digital advertising can be quickly altered if it isn’t getting a result at no additional expense.
This saves time and money over traditional advertising, which often takes months to acquire feedback and results.
Does Digital Marketing Work For Dental Practices?
I know that it does, from personal experience.
I started with a single practice, and finely tuned my digital marketing skills until I was able to achieve 4X growth of the practice with online advertising only.
I’ve since expanded this methodology to other clients around the country and have achieved similar results.
I approach my clients’ advertising scientifically. It works because it gets new patients. And if it isn’t getting new patients, I keep testing until it does.
Make Digital Marketing Work For You
Complete my free Marketing ROI Analysis today to find out how digital marketing can expand your practice and help you achieve your financial goals.